Long Read: Where’s the money?

Long Read: Where’s the money? 14 hours ago

CMOs, their focus, challenges and what are they doing with their mounds of cash?
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Campaigns

Meet Ken the Keno Kraken

Meet Ken the Keno Kraken

He's the new face of Keno in a campaign created by Clemenger Brisbane.

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Suzuki launches next instalment of 'For Fun's Sake' by Deloitte Digital

Suzuki launches next instalment of 'For Fun's Sake' by Deloitte Digital

Running through December and January, the campaign encourages Australia’s prospective car buyers to own a piece of 2019.

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Spotify kicks off annual Wrapped campaign

Spotify kicks off annual Wrapped campaign

The paid media campaign includes out of home advertising in Sydney, Melbourne, and Brisbane, as well as digital, social, and cinema.

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Opinion

Bronwyn van der Merwe
Bronwyn van der Merwe

Making meaningful brand impact

Creatives and marketers must now disrupt complex algorithms and make consumers care.
Amit Bansal and Bronwyn van der Merwe
Amit Bansal and Bronwyn van der Merwe

The rule for brands and big data: See the people through the patterns

25th anniversary of the world’s first banner ad online.
Graeme Wood
Graeme Wood

Taking CX from good to great

Measuring the impact of different types of experiences on brand preference.

PERSPECTIVES: Brutally simple ideas 14 hours ago

PERSPECTIVES: Brutally simple ideas

Inspiring change.
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Industry Profile: DDB Sydney head of planning Dom Hickey 9 hours ago

Industry Profile: DDB Sydney head of planning Dom Hickey

Dom Hickey describes her job as unpredictable, has an addiction to streaming services and before advertising, she worked in the crime scene lab for the NSW police department.
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eBay chief marketing officer Julie Nestor joins Hilton in APAC role 10 hours ago

eBay chief marketing officer Julie Nestor joins Hilton in APAC role

Nestor has been named vice president, marketing and eCommerce in Asia Pacific.
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JCDecaux appoints GM of people and culture 11 hours ago

JCDecaux appoints GM of people and culture

Alissa Bartlett will be on the executive leadership team reporting to Steve O’Connor and her role is effective from March 2020.
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XTD buys out of home sports specialist Adline Media 12 hours ago

XTD buys out of home sports specialist Adline Media

Adam Cadwallade is diversifying the out of home operation.
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oOh!Media completes sales team refresh in Queensland 13 hours ago

oOh!Media completes sales team refresh in Queensland

The team will focus on best-practice client service, working together to deliver audience solutions across the company’s portfolio of locations.
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Social media predictions 2020: Private communication, TikTok and attribution 13 hours ago

Social media predictions 2020: Private communication, TikTok and attribution

Hootsuite's five key trends that will impact social marketing in the new year.
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Australia has no real CX leader 13 hours ago

Australia has no real CX leader

Forrester’s CX Index found two-thirds of brands are still delivering "just OK" experiences.
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McCann's Fran Clayton: Australian brands need to be braver 13 hours ago

McCann's Fran Clayton: Australian brands need to be braver

“[There is] this cultural aversion to taking risks, this fear of failure."
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In other news...